Direct Co-ops launches COME ALIVE – “The Direct Initiative” by Fito Blanko ft. Karl Wolf

Greatest Song Ever for the Greatest Cause Ever!
The National Anthem for every community. Written by Fito Blanko and dedicated to communities coming back together through the world’s first online small & medium-sized business buying cooperative.

Direct Co-ops is the world’s first online buying cooperative for small and medium sized businesses (SMEs), bringing together businesses in North America and worldwide to joint purchase products and services to save and compete with the Big Box. The Direct Initiative provides equal opportunity to business owners by joining together, local, national and international communities and minimizing the overall operational costs of any business. By enabling SMEs to flourish through collective buying power and consumer engagement, we are the ultimate one-stop, online B2B platform for all your business needs.

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Produced by Canwood Entertainment
Crown Loyalty Entertainment
Song Production by Sensei Musica & Saltone of Hit Legends
Directed and Filmed by Jeff Ridout
Edited by Matt Hamilton