Direct Co-ops shoots music video for Fito Blanko’s song “Come Alive” in Kensington Market


Direct Co-ops shoots the music video for Fito Blanko’s song “Come Alive”, which has become the Direct Initiative’s theme song featuring Fito Blanko and Karl Wolf. The shooting took place on several locations in Kensington Market in Toronto, as well as in Mississauga and Markham, featuring over 80-persons’ flash mob volunteers from local schools and universities.

We wish to thank our special team, Kensington BIA, the City of Toronto, Sugar Mobile, as well as all the establishments that opened their doors for us during 3 days of shooting, making this an unforgettable experience.

Special thanks goes out to the following persons, who made it all possible:

  • Fito Blanko
  • Karl Wolf
  • Liz Rodrigues
  • Gordon Weiske
  • Jeff Ridout
  • Sid Goldberg
  • Marcelo Pinero
  • Christian Carter
  • Chris Ella Androutsos
  • Hannah Simard
  • And all the talented performers.