Attia says existing food delivery apps charge businesses up to 35% in fees and leave drivers with less than 60% of revenue from each trip.
“Back in 2019, we were actually going to work with DoorDash and UberEats and what we decided to do was survey a bunch of the drivers and what we found really kind of bothered us because of how much these companies were taking advantage of these drivers,” said Attia.
Direct Local Eats just staged a successful six-month pilot project that began in August in Guelph, with almost 100 drivers picking up from 75 local businesses which led to the Toronto launch.
Currently there are 3,000 Direct Local Eats drivers in Canada, with 1,500 in Guelph and Toronto and the other 1,500 about to start in Kelowna, B.C., St. John., N.B. and Montreal.
Attia said plans to expand across Ontario are underway with the company recently signing an agreement with A&W Canada in December to be a delivery partner for over 1,000 stores across the country.
The first 1,000 drivers in each city pay nothing to join the co-op and after that each driver must pay $100.