Canada’s top TV broadcaster Steve Anthony speaks to 680 News about joining Direct Co-ops and the fight to save small businesses, bringing the power back to the little guy.
(Published on Yahoo! Finance)
Toronto based Direct Global / Direct Co-ops has a stunning surprise for small and medium sized businesses across North America and they say it’s something businesses around the world will soon be able to take advantage of.
Today, Direct announced an exciting new partnership with Royal-backed Tatatu.
Tatatu’s ICO has been creating a lot of excitement in the crypto world after selling over $575 million dollars worth of its currency, making it the third most funded cryptocurrency in the marketplace with a mindblowing rise of 323% over the past week alone.
“Tatatu will be the exclusive retail cryptocurrency used on our Direct Local App,” said Ahmed Attia, President and CEO of Direct Global / Direct Co-ops, “We’re excited that our small and medium sized business members will enjoy access to premium video content, earning rewards for watching and share advertising revenue in a way that is fair and transparent. Each new Direct member will receive 50 Tatatu coins upon registration, which they will be able to use to purchase products from local businesses through the Direct Local App. Members will earn TTU coins as they enjoy films, TV shows, music and games! We’re really happy to be able to offer this to our members – it’s a gamechanger and because it benefits everyone involved, it fits perfectly with what we do at Direct Co-ops. It really is a natural partnership.”
Founded by award-winning film producer Andrea Iervolino, investors in the Tatatu ICO include such heavyweights as Patricio Slim (the son of Mexican Billionaire Carlos Slim), Lady Monika Bacardi, Prince Felix of Luxembourg, Hollywood icons and many other renowned names from across industries.
Award winning Broadcaster Steve Anthony (who Canadians know from his years on CP24 and MuchMusic) recently announced his involvement with Direct Global / Direct Co-ops. He was motivated to become part of the company because of their passion for saving small and medium sized businesses – the lifeblood of communities – from big box stores, giving them tools to compete with the Walmarts and the Amazons of the world.
More About Direct Global / Direct Co-ops:
Small and medium-sized businesses (SMEs) in North America, who number approximately 29 million in all, as well as cooperatives, who number 120 million members, can enjoy free membership with www.directcoops.com, helping them to not just survive in the big box era, but to thrive. A Direct Co-ops membership allows companies to vote to reduce costs on 40+ product categories, ranging from light bulbs and coffee, to auto parts and food products. Once enough votes have been secured on a product line, Direct Co-ops is able to negotiate lower prices on that product or product category.
Direct Co-ops is set to launch its Direct Local App, providing each member with their own free website, storefront and buying platform, empowering local communities and leveling the playing field for all.
Membership information and more details available at https://www.directcoops.com
(Published on Business Insider)
TORONTO, Aug. 15, 2018 /PRNewswire-iReach/ — Direct Global / Direct Co-ops is proud to announce that broadcast icon Steve Anthony has agreed to come on board as Head of Media Relations. Anthony will also sit on the Advisory Board.
There aren’t many Canadians who are unfamiliar with Steve’s illustrious career. From the nine years he spent on MuchMusic, helping to put the station on the global map (he’s recognized across the nation to this day for his time there!) to the last nine years he spent on TV with his television mates, making Toronto’s “CP24 Breakfast” the top viewed morning show in Canada.
There’s a reason that, amongst many kudos, Anthony was chosen as Top Choice Awards ‘Top Television Personality in the GTA’ five straight years in a row.
Throughout his 40 plus years as a public figure, Steve’s list of philanthropic efforts read like poetry: Daughters for Life Foundation, Autism Speaks Canada, Walk So Kids Can Talk, Rally for Kids With Cancer Benefitting Toronto’s Sick Kids’ Hospital, and so many others have benefitted from Steve’s time, energy and wisdom. Those who know him, say that when you hear Steve speak, his passion for helping people is striking – and inspiring. He says that “Leave it better than you found it”, is one of his guiding principles.
“It’s often been commented that Steve has always had a unique connection with his viewers and listeners and we expect that he will bring that energy to the equally unique world of “the little guy,” Direct Co-ops said in a statement released to media today.
After learning of the downfall of so many “Mom ‘N Pop” businesses over the years, Steve agreed to join the Direct Global / Direct Co-ops and The Direct Initiative in their efforts to “change the world” and save the backbone of every community: its small businesses.
In his new position with Direct Co-ops, Steve will be guiding all media and promotional endeavors. Additionally, he announced today that he will be developing an all original show to be called “Direct Co-ops Local Hero presented by Steve Anthony“. The show will feature small businesses and their stories from their triumphs to their modern tragedies in the face of the big boxes stores.
More About Direct Global / Direct Co-ops:
Small and medium-sized businesses in North America, who number approximately 29 million in all, can enjoy free membership with www.directcoops.com, helping them to not just survive in the big box era, but to thrive. A Direct Co-ops membership allows companies to vote to reduce costs on 40+ product categories, ranging from light bulbs and coffee, to auto parts and food products. Once enough votes have been secured on a product line (1000 votes), Direct Co-ops is able to negotiate lower prices on that product or product category.
Membership information and more details available at https://www.directcoops.com
Media Contact:Tracy Lamourie, Direct Co-ops, 289-788-5881, tracy@directcoops.ca
