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Direct Co-ops’ holds first annual David Awards celebrating heroes that helped their local communities

Direct Global / Direct Co-ops chose Kensington Market for the launch party for their gamechanging new app – and for their brand new office to pay homage to the place where it all began.  It was in the locals fight to save the unique spirit of Kensington Market from an invasion of big box stores that Direct Global / Direct Co-ops found its inspiration and purpose.

The evening also included the first ever David Awards – what will be an annual awards ceremony where Direct Global / Direct Co-ops honors individuals who “worked against all odds to stand up to the Goliaths of the world – the largest corporations.”

The recipients of the 2018 David Awards were :

  • Jasmin Ganie-Hobbs of BDC (Head of Tech Finance for Canada)
  • Tony Elenis of the Ontario Restaurant Hotel & Motel Association (representing 11,000 restaurants and hotels across the province)
  • Dan Kelly of CFIB (largest association of small businesses in Canada with a membership of 110,000)
  • Billy Hennessey of The Entrepreneurship Society representing 30,000 businesses across Canada
  • Mike Shepherd the Chair of the Kensington BIA and the owner of Big Fat Burrito and Trinity Common Restaurant
  • Patrick Morrison founder of Pedestrian Sundays in Kensington Market
  • Cozette Dagher a leading political consultant who has worked with small business for years
  • MPP Michael Coteau former Minister of Citizenship and Immigration, Minister of Tourism, Culture and Sport with added responsibility for Anti Racism
  • Samer Bishay of Iristel Inc. – Canada’s only Telecom company that is in every province and still independently owned
  • Fito Blanko, Grammy winning recording artist.

Steve Anthony speaks to 680 News about joining Direct Co-ops and the fight to save small businesses

Canada’s top TV broadcaster Steve Anthony speaks to 680 News about joining Direct Co-ops and the fight to save small businesses, bringing the power back to the little guy.

Direct Co-ops Announces Exciting New Partnership with Royal-Backed $575 Million ICO Tatatu

(Published on Yahoo! Finance)

Toronto based Direct Global / Direct Co-ops has a stunning surprise for small and medium sized businesses across North America and they say it’s something businesses around the world will soon be able to take advantage of.

Today, Direct announced an exciting new partnership with Royal-backed Tatatu.

Tatatu’s ICO has been creating a lot of excitement in the crypto world after selling over $575 million dollars worth of its currency, making it the third most funded cryptocurrency in the marketplace with a mindblowing rise of 323% over the past week alone.

“Tatatu will be the exclusive retail cryptocurrency used on our Direct Local App,” said Ahmed Attia, President and CEO of Direct Global / Direct Co-ops, “We’re excited that our small and medium sized business members will enjoy access to premium video content, earning rewards for watching and share advertising revenue in a way that is fair and transparent.  Each new Direct member will receive 50 Tatatu coins upon registration, which they will be able to use to purchase products from local businesses through the Direct Local App. Members will earn TTU coins as they enjoy films, TV shows, music and games!  We’re really happy to be able to offer this to our members – it’s a gamechanger and because it benefits everyone involved, it fits perfectly with what we do at Direct Co-ops. It really is a natural partnership.”

Founded by award-winning film producer Andrea Iervolino, investors in the Tatatu ICO include such heavyweights as Patricio Slim (the son of Mexican Billionaire Carlos Slim), Lady Monika Bacardi, Prince Felix of Luxembourg, Hollywood icons and many other renowned names from across industries.

Award winning Broadcaster Steve Anthony (who Canadians know from his years on CP24 and MuchMusic) recently announced his involvement with Direct Global / Direct Co-ops.  He was motivated to become part of the company because of their passion for saving small and medium sized businesses – the lifeblood of communities – from big box stores, giving them tools to compete with the Walmarts and the Amazons of the world.

More About Direct Global / Direct Co-ops:

Small and medium-sized businesses (SMEs) in North America, who number approximately 29 million in all, as well as cooperatives, who number 120 million members, can enjoy free membership with www.directcoops.com, helping them to not just survive in the big box era, but to thrive. A Direct Co-ops membership allows companies to vote to reduce costs on 40+ product categories, ranging from light bulbs and coffee, to auto parts and food products. Once enough votes have been secured on a product line, Direct Co-ops is able to negotiate lower prices on that product or product category.

Direct Co-ops is set to launch its Direct Local App, providing each member with their own free website, storefront and buying platform, empowering local communities and leveling the playing field for all.

Membership information and more details available at https://www.directcoops.com

Direct Co-ops Brings Steve Anthony’s Celebrity Power to Their Fight to “Change The World”

(Published on Business Insider)

TORONTO, Aug. 15, 2018 /PRNewswire-iReach/ — Direct Global / Direct Co-ops is proud to announce that broadcast icon Steve Anthony has agreed to come on board as Head of Media Relations. Anthony will also sit on the Advisory Board.

There aren’t many Canadians who are unfamiliar with Steve’s illustrious career. From the nine years he spent on MuchMusic, helping to put the station on the global map (he’s recognized across the nation to this day for his time there!) to the last nine years he spent on TV with his television mates, making Toronto’s “CP24 Breakfast” the top viewed morning show in Canada.

There’s a reason that, amongst many kudos, Anthony was chosen as Top Choice Awards ‘Top Television Personality in the GTA’ five straight years in a row.

Throughout his 40 plus years as a public figure, Steve’s list of philanthropic efforts read like poetry: Daughters for Life Foundation, Autism Speaks Canada, Walk So Kids Can Talk, Rally for Kids With Cancer Benefitting Toronto’s Sick Kids’ Hospital, and so many others have benefitted from Steve’s time, energy and wisdom. Those who know him, say that when you hear Steve speak, his passion for helping people is striking – and inspiring. He says that “Leave it better than you found it”, is one of his guiding principles.

“It’s often been commented that Steve has always had a unique connection with his viewers and listeners and we expect that he will bring that energy to the equally unique world of “the little guy,” Direct Co-ops said in a statement released to media today.

After learning of the downfall of so many “Mom ‘N Pop” businesses over the years, Steve agreed to join the Direct Global / Direct Co-ops and The Direct Initiative in their efforts to “change the world” and save the backbone of every community: its small businesses.

In his new position with Direct Co-ops, Steve will be guiding all media and promotional endeavors. Additionally, he announced today that he will be developing an all original show to be called “Direct Co-ops Local Hero presented by Steve Anthony“. The show will feature small businesses and their stories from their triumphs to their modern tragedies in the face of the big boxes stores.

More About Direct Global / Direct Co-ops:

Small and medium-sized businesses in North America, who number approximately 29 million in all, can enjoy free membership with www.directcoops.com, helping them to not just survive in the big box era, but to thrive. A Direct Co-ops membership allows companies to vote to reduce costs on 40+ product categories, ranging from light bulbs and coffee, to auto parts and food products. Once enough votes have been secured on a product line (1000 votes), Direct Co-ops is able to negotiate lower prices on that product or product category.

Membership information and more details available at https://www.directcoops.com

Media Contact:Tracy Lamourie, Direct Co-ops, 289-788-5881, tracy@directcoops.ca

“Canada’s Greatest Innovation Since Insulin, Economic Insulin!” – Direct Co-ops

 

(Published on Business Insider)

Direct Co-ops makes history by uniting over 1,000 American and Canadian businesses to save up to 50% on on their purchases

TORONTO, Oct. 24, 2017 /PRNewswire-iReach/ — Direct Co-ops has made history by concluding a group purchase with over 1,000 independent businesses in the USA and Canada combining their purchasing power to buy brand name LED light bulbs, coffee, and cleaning supplies. The collective buy yielded savings of up to 50%. This is milestone for Direct Co-ops in bringing together small businesses and independent contractors and entrepreneurs in USA and Canada to save on their purchasing costs.

Since their introduction on Business News Network (BNN) with Catherine Murray on September 12, 2017, Direct Co-ops has seen a massive influx of small businesses joining and voting on products, in both the USA and Canada.

View the interview on BNN: http://www.bnn.ca/video/mom-and-pop-shops-unite-to-compete-with-amazon~1207123

“Now more than ever, small businesses are being squeezed out by big box retailers,” says Ahmed Attia, CEO and Founder of Direct Co-ops. “Our goal is to level the playing field by bringing all the mom and pops together to help them cut costs much like big business does.”

About Direct Co-ops: Small and medium-sized businesses in North America, who number approximately 29 million in all, can enjoy free membership with www.directcoops.com, helping them to not just survive in the big box era, but to thrive. A Direct Co-ops membership allows companies to vote to reduce costs on 40+ product categories, ranging from light bulbs and coffee, to auto parts and food products. Once enough votes have been secured on a product line (1000 votes), Direct Co-ops is able to negotiate lower prices on that product or product category.