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Direct Co-ops launches COME ALIVE – “The Direct Initiative” by Fito Blanko ft. Karl Wolf

Greatest Song Ever for the Greatest Cause Ever!
The National Anthem for every community. Written by Fito Blanko and dedicated to communities coming back together through the world’s first online small & medium-sized business buying cooperative.

Direct Co-ops is the world’s first online buying cooperative for small and medium sized businesses (SMEs), bringing together businesses in North America and worldwide to joint purchase products and services to save and compete with the Big Box. The Direct Initiative provides equal opportunity to business owners by joining together, local, national and international communities and minimizing the overall operational costs of any business. By enabling SMEs to flourish through collective buying power and consumer engagement, we are the ultimate one-stop, online B2B platform for all your business needs.

Join Now at www.directcoops.com

Produced by Canwood Entertainment
Crown Loyalty Entertainment
Song Production by Sensei Musica & Saltone of Hit Legends
Directed and Filmed by Jeff Ridout
Edited by Matt Hamilton

Direct Co-ops shoots music video for Fito Blanko’s song “Come Alive” in Kensington Market

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Direct Co-ops shoots the music video for Fito Blanko’s song “Come Alive”, which has become the Direct Initiative’s theme song featuring Fito Blanko and Karl Wolf. The shooting took place on several locations in Kensington Market in Toronto, as well as in Mississauga and Markham, featuring over 80-persons’ flash mob volunteers from local schools and universities.

We wish to thank our special team, Kensington BIA, the City of Toronto, Sugar Mobile, as well as all the establishments that opened their doors for us during 3 days of shooting, making this an unforgettable experience.

Special thanks goes out to the following persons, who made it all possible:

  • Fito Blanko
  • Karl Wolf
  • Liz Rodrigues
  • Gordon Weiske
  • Jeff Ridout
  • Sid Goldberg
  • Marcelo Pinero
  • Christian Carter
  • Chris Ella Androutsos
  • Hannah Simard
  • And all the talented performers.

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CHIN RADIO Christmas party with Fito Blanko and Toronto mayor John Tory

2015.12.09

Direct Initiative was invited as Guests of Honor to the CHIN RADIO Christmas party with Fito Blanko and The Mayor of Toronto, John Tory.

Fito Blanko featured as celebrity guest on Direct Co-ops’ cooking show

2015.12.05

As a celebrity guest, Fito Blanko shoots the first episode, supporting small businesses, in a series of cooking shows dedicated to supporting Mom and Pop shops. The series will help restaurant owners learn how to update their menu and stay on the cutting edge.

Fito Blanko’s “Come Alive” becomes the Direct Initiative’s theme song

2015.11.28

Fito Blanko’s “Come Alive”, written for Toronto’s PanAm Games, featuring Liz Rodriguez & Karl Wolf becomes the Direct Initiative’s theme song. Compelled by the mission, Fito Blanko believed the Initiative was the true embodiment of the song, thus giving its rights to the Initiative.

Listen to the song at https://www.youtube.com/watch?v=xfQGVVUNup8